The Video Platform Offers The Community Control to Decrease Artificial Intelligence-Made Videos in Personal Streams

TikTok is introducing a new feature that permits them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform announced that it now features more than 1 bn AI-generated clips.

Pilot Phase and Launch

The update is being tested over the following weeks before a global rollout. This shift aligns with a surge in AI content, driven by emerging content generation software.

The Broader AI Trend

Studies have shown that nearly a tenth of the fastest-growing content creators on a popular video site only show AI-generated videos. A large amount of this output is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently nonsensical or bizarre.

Our research shows that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the ability to see more or less of that, based on their own likes,” commented a spokesperson.

AI on the Platform

The service announced that there are currently 1.3 billion videos on its service labeled as AI-generated. Collectively, in excess of 100 m videos are uploaded to the app daily, making clips made by AI a minor portion of its total content library.

How to Adjust Settings

Viewers will be able to limit or boost the amount of AI-generated videos they view by opening the “manage topic” feature in the app and picking “AI-generated content”. Further subjects that currently be controlled under the filter include politics, fashion, cosmetics, and dance.

Content Labeling and Policies

The platform’s policies mandate users to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.

In addition, the app will henceforth add an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This action is aimed to help prevent users from seeking to evade the disclosure requirement.

AI Literacy Programs

The company is additionally establishing a $2 million awareness program for specialists and groups to create learning resources about responsible artificial intelligence. This program will benefit non-profit groups specializing in educating programming and robotics.

Content Safety Approach

The platform has justified its moderation strategy, following debate over proposals to cut jobs for a large number of content moderators in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety division in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.

A trust and safety lead clarified that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content before it gets reviewed by humans. The platform stated a significant reduction in explicit and harmful content handled by human moderators over the past year due to reliance on its machine learning processes.

It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
Gregory Gray
Gregory Gray

Oliver Grant is a seasoned digital strategist with over a decade of experience in SEO and content marketing.